Client: Zipcar
Chief Marketing Officer: Brian Harrington
Creative Director: Brendan Stephens
Associate Creative Director: Mandy Donovan
Copywriter: Allison Tanenhaus
Art Director: Kali Winkler
Production Company: Hayden 5
Directors: Pete Marquis and Jamie McCelland
Executive Producers: Todd Wiseman, Jr. and Milos Silber
Producer: Oscar Boyson
Casting: Wulf Casting
Editing Company: Beast Editorial
Editors: Karen Kourtessis and Lindsey Nadolksi
Post Producer: Valerie Iorio and Kristine Polinsky
Color: Company 3
Audio Post Production: Hobo Audio
Sound Mixer: Chris Stangroom
Online: Gryphyn VFX


Finalist (B2C Marketing) – MITX Awards
Bronze (Business-to-Consumer Campaign) – 35th Annual Telly Awards
Bronze (Green/Eco-Friendly) 35th Annual Telly Awards
Bronze (Travel/Tourism) 35th Annual Telly Awards
Bronze (Use of Humor) – 35th Annual Telly Awards
TV's Hottest Commercials – The CW
Funniest Commercials of 2014 – Spike TV


“4 Ways to Crush Digital Marketing Like Zipcar” – Business 2 Community
“How Zipcar unlocks its creative powers with Brendan Stephens” – MOO
“Zipcar Partners With Vermont Department of Tourism and Marketing: Joint Marketing Campaign Encourages Zipsters to ‘Tap It’ in the Green Mountain State” – Nasdaq

“Zipcar: Would You ‘Tap That’ Car-Share?” –
“Must-See Marketing of the week: Creep-tastic ads from Zipcar, DirecTV and Sennheiser” – Canadian Business
“On Opportunity Overload” – Business 2 Community
“Zipcar’s New Ad Campaign: I’d Tap That” – NECN
Editor's Pick – Advertising Age
“Zipcar launches some irreverent online ads” – The Boston Globe
“Zipcar/Hayden 5’s ‘Tap That’ Casts Randy Grannies and Seniors” – Mediabistro
“Zipcar launches 'I'd tap that' ad campaign” – Boston Business Journal
“Zipcar's New Ads Want You to 'Tap That' Wherever You Go” – Adweek
“Zipcar Campaign: Tap That” – Funny Commercials World
“Old Ladies Say They’d ‘Tap That’ While Watching Basketball” – Lifestyle Defined

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